Launched in 2020 as a platform for event and tablescape styling, LAY London was founded to make magic out of shared moments through thoughtful design and expert curation. Every LAY project is styled meticulously, from events and photo-shoots, to brand projects & content partnerships. The business also includes an online homewares store for uniquely crafted tableware.

Alice Herbert & Jemima Herbert are sisters and co-founders of LAY London. LAY was born from a mutual love of bold colour palettes, elegant textiles and decadent furnishings in joyful combinations. With a background in luxury branding and event planning, Alice & Jemima bring thoughtful expertise to each project.