'Why rental is booming, and perfect for the way we live now'

The Telegraph


We were delighted to be featured in The Telegraph this month. We spoke with Telegraph journalist Jessica Salter about the benefits and bonuses of a rental economy - from furniture and fashion, to tables.


"In a world of fast-changing tastes... entrepreneurs have a solution: interiors to rent." - Jessica Salter


We’re learning that ‘rental’ can offer access to premium, luxury goods at a fraction of the cost, with endless variety, no strings attached and importantly, reducing consumer waste,” Alice Herbert, co-founder of LAY London.


Read the full feature here.

Luca Nua brazilian bikinis - for LAY London


Co-founder Alice, at the HURR pop-up store in Belgravia last year. 

HURR features in the Telegraph article as a pioneering fashion-rental platform.